Arbora in China

Zongfen was founded in 2018 with a clear purpose: to deliver genuinely expert, locally grounded career transition and HR consulting services in one of the world’s most dynamic and complex employment markets. From the outset, we positioned ourselves as the firm that could bridge the needs of international businesses operating in China with the realities of the local market — and in that same year, we became Arbora’s exclusive partner in Greater China.

Today, we offer a comprehensive range of services: outplacement, talent assessment, executive search, coaching, compensation benchmarking and reference checking. But what has never changed is our belief that the quality of individual support determines everything — the outcome for the person, and the reputation of the organisation behind them.

Joining Arbora was one of the most important decisions we made. It has allowed us to extend our reach as a truly multinational HR consulting firm, to learn from outstanding peers around the world, and to sharpen our understanding of how careers and organisations are changing on a global scale. More than that, Arbora has a spirit — of mutual respect, integrity and genuine collaboration — that aligns completely with how we work. We are proud to represent China within this network, and proud of what our team has built here.